TWEED FS GROUP
I worked on the brand identity and web design for TWEED FS GROUP.
The brief was to avoid obvious connotations - The name Tweed in Scotland could have connotations to the rough woollen woven fabric so we wanted to avoid the feel of anything too traditional.
They liked the idea of having a hidden element to the design that could be used on its own so we worked to add in the more hidden element by using the negative space to add in the FS.
I enjoyed the way the F & S fit together in the negative space to create a bespoke icon for the brand.